You did it! Your brand-new website is live. The design looks amazing, the content feels polished, and everything functions just the way it should. You’re proud—and rightfully so.
But here’s the part many business owners miss: launch day isn’t the finish line—it’s the starting line.
At Kalson Media, we’ve seen it time and time again. A client is thrilled with their new site, but a few months later, they’re disappointed it hasn’t “made them money.” And often, it’s because of one big misconception: that simply having a website will generate leads and sales. The truth? A website is a tool. But like any tool, it only works if you use it.
The Role of a Web Designer vs. a Digital Marketer
When we build your website, our job is to create a solid, strategic foundation—something professional, fast, secure, and built to convert. But driving traffic to that site is another job entirely.
Getting eyes on your website takes a combination of:
- Search engine optimization (SEO)
- Local business listings (Google Business Profile, Yelp, etc.)
- Social media engagement
- Content marketing (blogging, video, newsletters)
- Online advertising (Google Ads, Facebook Ads, etc.)
If none of these efforts are in place, it’s like printing thousands of business cards and never handing them out.
Think of Your Website Like a Storefront
Imagine opening a beautiful new boutique in a hidden alley with no sign, no social media, and no grand opening event. No one would know it’s there, no matter how gorgeous it is.
Your website is the same. It may be stunning and functional, but it needs traffic—foot traffic, digital-style.
So What Should You Do After Your Website Goes Live?
Here’s a quick post-launch checklist for business owners:
✅ Claim or update your Google Business Profile
✅ Share your site on social media with direct links
✅ Start a blog to keep content fresh and help SEO
✅ Encourage happy clients to leave reviews and share links
✅ Begin exploring basic SEO or local optimization
✅ Track performance using Google Analytics or Search Console
A Website Is the Beginning of the Journey
The best websites are more than online brochures—they’re living, breathing tools that help grow your business. But like any tool, you’ll only get results if you keep using it.
We’re here to build you something solid. But once it’s in your hands, the next steps—marketing, content, and promotion—are what turn a great website into a business asset.
Kalson Media Services offered:
Charleston, SC – Web Design, Social Media Management, SEO, PR & Marketing, Domain Name Registration, Website Hosting
Huntsville, AL – Web Design, Social Media Management, SEO, Domain Name Registration, Website Hosting
Call us today and get a FREE audit of your website for SEO or a Social Media audit.
CHS – 843-608-4335
HSV – 256-886-4335
The only way to do great work is to love what you do.
