What Website Maintenance Really Involves (And Why You Can’t Ignore It) Your website isn’t a slow‑motion billboard—it’s a living organism of code that breathes, mutates, and occasionally coughs up 500‑errors at 2 a.m. Treat it like a set‑and‑forget brochure and you’re...
DIY Website Maintenance: What You Can Do Yourself (and What You Probably Shouldn’t) Running a business already feels like spinning plates on a skateboard. Add “website mechanic” and suddenly you’re juggling chainsaws, too. Good news:...
What SEO Actually Is—And What It Isn’t There’s a lot of mystery surrounding SEO—and unfortunately, a lot of misinformation too. As a web design and digital marketing agency, Kalson Media works with small and medium-sized...
Why Your Website Isn’t Making You Money (And What You Can Do About It) If you’ve recently launched a new website and find yourself wondering, “Why isn’t this thing making me any money?”—you’re not alone....
The Hidden Costs of a ‘Set It and Forget It’ Website It’s one of the most common assumptions we run into: “I have a website. Isn’t that enough?” Short answer? Nope. Longer answer? Having a...
Why Regular Website Maintenance Is Just as Important as the Build You wouldn’t drive a new car off the lot and never change the oil. You wouldn’t move into a new house and never touch...
Social Media for Small Businesses: Best Practices Without the Fluff Let’s be honest—social media advice can feel overwhelming, vague, or straight-up unrealistic. “Post every day!” “Go viral!” “Be authentic but strategic but fun but professional!”...
You did it! Your brand-new website is live. The design looks amazing, the content feels polished, and everything functions just the way it should. You’re proud—and rightfully so. But here’s the part many business owners...
What Is Web Accessibility and Why Is It Important? Why Web Accessibility Matters (And What Your Website Might Be Missing) Imagine opening the digital doors to your business—and realizing 1 in 6 people couldn’t get...
