Branding

Tips on branding, logo design, and building a powerful brand identity — from the Kalson Media blog, serving Charleston, SC and Huntsville, AL.

December 18, 2023
Holiday Checklist

The 12 Days of Website Maintenance: A Holiday Checklist The holiday season is upon us, and while many businesses are busy decking the halls, it's crucial not to overlook the...

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October 16, 2023
Small Business Guide to Holiday Email Marketing

The holiday season is a golden opportunity for small businesses to connect with their audience, drive sales, and spread festive cheer. One of the most effective tools in your marketing...

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September 16, 2023
Consistent Branding

Why is it Important to Have Consistent Branding? Branding is more than just a logo or a tagline. It's the overall impression that your company leaves on its customers, employees,...

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September 14, 2023
Website-Branding

What Role Does Your Website Play Into Your Overall Branding? Your website is one of the most important tools you have for building your brand. It's the first impression that...

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