According to our crystal balls, here’s what you need to look for.
1. Edutainment content will rule.
Edutainment content is a type of content that combines education and entertainment. This type of content is becoming increasingly popular on social media, as people are looking for ways to learn new things in a fun and engaging way. In 2023, we can expect to see more brands and creators producing edutainment content, as it is a great way to reach a wider audience and build engagement.
2. Businesses will put more money behind video production.
Video content is already a major player on social media, and it is only going to become more important in 2023. Businesses that want to reach their target audience and achieve their marketing goals will need to invest in high-quality video production. This means creating videos that are visually appealing, engaging, and informative.
3. BeReal will be a turning point for brands.
BeReal is a new social media app that is gaining popularity quickly. The app is unique in that it forces users to post a photo or video of themselves in real time, without any filters or editing. This makes BeReal a more authentic and genuine platform, and it is something that brands are starting to take notice of. In 2023, we can expect to see more brands using BeReal to connect with their audience in a more authentic way.
4. Businesses will experiment with emerging (and re-emerging) networks.
In addition to the major social media platforms like Facebook, Twitter, and Instagram, there are a number of emerging and re-emerging social media networks that businesses should keep an eye on in 2023. These networks include platforms like TikTok, Clubhouse, and Reddit. Each of these platforms has its own unique audience and value proposition, and businesses that can tap into these audiences can achieve great success.
5. The creator economy will continue to blossom.
The creator economy is a term used to describe the growing number of people who are making a living by creating content online. This includes people who create videos, blog posts, podcasts, and other forms of content. In 2023, we can expect to see the creator economy continue to blossom, as more and more people find ways to make money by creating content.
6. Employee advocacy will be the social media trend to talk about.
Employee advocacy is the practice of employees promoting their employer’s brand on social media. In 2023, we can expect to see employee advocacy become even more important, as businesses look for ways to reach their target audience and build brand awareness. Businesses that can create a culture of employee advocacy will be at a significant advantage.
7. How brands talk about sustainability will change.
Sustainability is a hot topic in 2023, and brands are under increasing pressure to be more sustainable. This means that brands will need to change the way they talk about sustainability on social media. In the past, brands have often used sustainability as a marketing gimmick. However, in 2023, brands will need to be more authentic and genuine in their approach to sustainability.
8. Social customer care will become a vehicle for surprise and delight marketing.
Social customer care is the practice of using social media to provide customer service. In 2023, we can expect to see social customer care become a vehicle for surprise and delight marketing. This means that brands will use social customer care to go above and beyond for their customers, in order to surprise and delight them.
9. Social and legal will be the strategic duo no one saw coming.
Social media has become an essential part of business, but it has also created a number of legal challenges. In 2023, we can expect to see social and legal become a strategic duo. This means that businesses will need to have a strong understanding of the legal implications of their social media activities.
10. Social commerce will get up and dust itself off.
Social commerce is the practice of selling products and services on social media. In 2023, we can expect to see social commerce get up and dust itself off. This is because social media platforms are making it easier for businesses to sell products and services on their platforms.
These are just a few of the latest social media trends to watch in 2023. By staying up-to-date on these trends, businesses can ensure that they are using social media to reach their target audience and achieve their marketing goals.
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